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Social Media for Manufacturing

Benefits of Social Media for Manufacturing

Social media for manufacturing is quickly gaining steam, and becoming more prominent. More and more manufacturers are adding social media to their marketing arsenal to gain more followers and build their brand. In this article, we are going to describe some of the benefits of social media for manufacturing. 

You should also consider SEO for manufacturing, and content marketing for manufacturing.

Why Social Media for Manufacturing? 

Benefits of Social Media for Manufacturing

Social media for manufacturing makes good business sense because of the strategy of reaching thousands of people to earn a few leads.  

Let me explain. 

With social media for manufacturing, you can outreach to anyone. 

Alchemy MarketingLab always outreaches to the entirety of the Fortune 500 for every new social media client. 

This builds brand recognition and is very helpful. 

More than outreach, you can also build your follower count. 

This helps because then you can market to your followers continuously. 

Social media is very top of the funnel. 

So, you want to have tens of thousands of followers for your manufacturing company. 

Thankfully, Alchemy MarketingLab knows how to do this. 

We take 10% of our monthly budget and apply that to social media ads that add followers to your social media pages. 

A big percentage of manufacturing CEOs don’t use social media because they don’t see the point to having 100-500 followers.  

We think that you can get thousands of followers, or better tens of thousands, and then you have a core group of people who receive your marketing and expand the brand. 

When you have a large follower base, social media for manufacturing works because your marketing has greater reach. 

Who Benefits from Social Media for Manufacturing? 

Social Media For Manufacturing

The manufacturing enterprise is the first thing that benefits from social media for manufacturing.  

The manufacturing enterprise has a sales process that relies on leads coming in.  

You wouldn’t expect social media to generate many leads, but if you have a large enough follower base then you might actually experience some organic lead generation. 

Not to mention, you can do social media advertising to generate leads in addition. 

Your prospects also benefit from social media for manufacturing. 

Interested parties can continuously experience the best of your company and brand, and can learn more about you through your messaging. 

Your employees benefit from social media for manufacturing because you can help them experience more engagement. 

Highlighting employees is a favorite of social media for manufacturing. 

Sales teams benefit from social media for manufacturing. 

Sales teams benefit because they can see in real time how different marketing messaging performs with prospects. 

In addition, when you have sufficient followers, you can start to gain new insight from a large pool of prospects. 

We believe that lead generation through social media works, especially when you include advertising. 

Sales teams have an easier sales pitch when your social media is high performance. 

Moreover, you get a bonus when you sign up for social media with a digital marketing agency. 

How Much Does It Cost for Social Media for Manufacturing? 

Social media for manufacturing has a variable cost depending on quality of service.  

There are bare bones budget companies out there. 

However, if you want a high-quality social media management approach then you expect to pay $10,000 – $20,000 per month for social media management. 

Social media agencies and digital marketing agencies tend to base the price on company revenues. 

At Alchemy MarketingLab, we do social media management for $10,000 a month. 

We keep our clients at this price point no matter how much the price of gas fluctuates, too. 

We also offer SEO, content marketing, lead generation, public relations, and brand management.  

Each of these offerings is also $10,000 a month per item. 

Bundling does save money. 

We think that when you factor in what we do in social media, you get a fair price and a high-quality experience. 

When Do I Invest in Social Media for Manufacturing? 

You invest in social media for manufacturing when you are ready to make your general marketing investments.  

We believe that the best time to invest in social media is when you want to invest in social media, SEO, and content marketing at the same time. 

Generally speaking, investing in 1 thing makes some difference, but marketing is best utilized in a full-stack approach. 

That means investing in social media, SEO, content marketing, public relations, lead generation, and brand. 

Obviously, this is an expense, as all 6 together costs $60,000 a month. 

However, if you get 2 or 3 working in concert together, you still get a big benefit. 

We believe that investing in social media and SEO is similar to the old days of manufacturing, when people were reluctant to invest in a website. 

At some point, you really should invest in social media for manufacturing, and when you do your business is better off for it. 

An investment in social media marketing usually adds to website traffic, adds to brand, and creates more prospects with an opportunity to build a long-term relationship. 

How Much Work Do I Have to Do with Social Media for Manufacturing? 

You have so much work to do with social media manufacturing. 

We think the best approach is to give all your work to Alchemy MarketingLab, and we do it all for you. 

Here is some of the work you would need to do for social media for manufacturing: 

  1. Competitive Analysis 
  1. Social Media Audit 
  1. Buyer Persona 
  1. Social Media Strategy 
  1. Content Strategy 
  1. Market Report 
  1. STP Analysis 
  1. Profile Creation 
  1. Brand Consistency 
  1. Complete Social Media Profiles 
  1. Content Calendar 
  1. And many more… 

When you give all this work to Alchemy MarketingLab, we get the job done with precision and quality, and your manufacturing enterprise gets a big bonus. 

Conclusion 

Social media for manufacturing has many benefits. 

You can get tens of thousands of interested followers. 

You gain prospects. 

You gain insight for your sales team. 

You can advertise. 

You can do lead generation. 

You can invest without breaking the bank. 

You can include social media with a larger marketing package. 

You can avoid so much necessary but integral had work. 

Invest in social media for manufacturing with Alchemy MarketingLab.  

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