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Social Media Benefits

What Are The Benefits Of Social Media?

The benefits of social media are myriad. Social media has been used by businesses for nearly 2 decades now, ever since Facebook and then Twitter made it on the scene. Most companies are sold on social media and have active social media profiles. Still, there are thousands of high-performance companies that continue to be skeptical about social media, for example, in the arena of manufacturing. In this informative and interesting article about the benefits of social media, read about the 5 biggest ways social media can benefit your business.  

Social Media Benefit 1: Reach thousands of prospects 

The first benefit of social media is that you can reach thousands of prospects through social media.  

The two main ways to do this are through social media management, and social media advertising.  

We find that social media advertising is an incredibly powerful way to reach tens of thousands of followers every month, all for a reasonable budget.  

Social media management is also a powerful way to reach followers, though it is crucial to build followers organically in order to have the best opportunity to make that reach count. 

We find that social media management, especially with Facebook, Twitter, LinkedIn, and Instagram, combine nicely with social media advertising.  

You reach thousands of prospects by posting daily, and at regular intervals.  

Then, you build your follower base through targeted ads and boosted posts that build awareness and get eyeballs on your social media posts.  

In this way, you can reach thousands of prospects monthly and get real success from your social media. 

Social Media Benefit 2: Gain website traffic 

The second benefit of social media is that you can gain website traffic because of your social media posts.  

The more you post, the more your social media posts are seen by your followers and prospects.  

When you combine your social media posts with social media hashtags, you get the opportunity to be found on the social media sites through the social search feature.  

Many people search for topics on social media, such as #greenenergy or #manufacturing.  

When you add social media hashtags to your social media posts, you get more visitors on your social profiles.  

In general, the more you post on social media, the more you can gain website traffic from your social media.  

In general, social media can be responsible for an increase in web traffic of 20-40% per year. 

Social Media Benefit 3: Improve your search engine rankings 

Social Media Benefits

The third benefit of social media is that you can improve your search engine rankings by posting regularly on your social media profiles.  

What happens when you post on social media sites is that there are aggregators of social media posts, based on social media hashtags.  

When you post on social media sites such as Twitter, for example, you will find that many sites aggregate the posts.  

As long as a percentage of your social media posts link to your website and web pages, then when these posts get aggregated, the link gets aggregated too. 

Because of this, you can earn hundreds of backlinks from websites with reputable Domain Authority, simply by posting on social media accounts.  

Posting on social media helps you improve your search engine rankings, because the quantity of links back to your website from various reputable sources makes a big difference in terms of search engine rankings. 

Social Media Benefit 4: Get your brand noticed by companies and people who make a difference 

The fourth benefit of social media is the opportunity to get your brand noticed by both companies and high-profile people who make a difference in terms of how supported you are by your industry and by the market.  

We do a version of social media outreach where we reach out to major corporations as well as larger middle-market companies.  

We then do social media commenting – we comment on the posts of the people and companies that we hope to be like.  

Sometimes you get a comment back, and that makes a big difference to how you are ranked on the social media sites.  

Some profiles get more visibility than others.  

Through powerful social media outreach, you can get your brand noticed by companies and people who make a difference, and that helps your brand succeed in a major way. 

Social Media Benefit 5: Build a community around your products and services 

The fifth benefit of social media is that you can build a community around your products and services.  

Some companies form Facebook Groups with respect to their community of customers.  

When you do this, you build a community that becomes self-sustaining when sufficient people have joined your group.  

People love to participate in groups, whether online or offline.  

When you build a community, for example a fashion brand who has a Facebook Group where customers can share products online, you experience one of the benefits of social media. 

Conclusion 

We have in this blog post identified the 5 major benefits of social media, especially in the business (B2B, B2C) context.  

The first benefit of social media is that you can reach thousands of prospects online through social media management and social media advertising.  

The second benefit of social media is that you can gain valuable website traffic. When you have a high-performance website that converts visitors into prospects and customers, you can really achieve great things.  

The third benefit of social media is that you can increase your search engine rankings through social media. Online aggregators turn your posts into backlinks that improve the SEO value of your website.  

The fourth benefit of social media is that you get your brand noticed by companies and people who make a difference. Social media outreach is an incredible opportunity to expand your brand’s reach, gain recognition, gain mentions, and improve your brand standing with the market.  

The fifth benefit of social media is that you can build a community around your product and service, as well as your brand.  

All said, social media has myriad benefits for businesses whether it is a B2C business or a B2B business.  

Want to try social media management for your business? Choose Alchemy MarketingLab. Call us at (248) 514-8721.

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